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What to Ask a Digital Marketing Agency Before Hiring

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Traditional marketing campaigns are beginning to fall by the wayside in terms of promoting your company. Online marketing has taken over in a big way and without a solid digital marketing team, your business will struggle to develop and grow. There are several first-class agencies in Australia offering their services, you just have to know where to look and what questions to ask before hiring.

What is Your Area of Expertise?

Digital marketing is an extensive category with numerous components, there are many types of online services and all are different from one another. Therefore, it is important to speak to a digital marketing agency about their services, you’ll need to know what they offer and what they specialise in. Once you know the answer to this question, you’ll know that your company has the services of a team who understands their facilities. If they’ve a clear sense of direction, they’ll easily be able to guide their clients when it comes to creating a successful online campaign.

For example, if you are looking for an Adwords agency in Sydney, you’ll need to consider their understanding of Google Adwords campaigns. If this is their area of expertise, at least you know you’re communicating with an effective marketing partner.

What organisations have they previously worked with?

This information is vital no matter what company you are planning on hiring. A reputable organisation will have worked for numerous recognisable brands and businesses, it shows that they are respected throughout the industry because of their success rate. It is important to find a digital marketing agency who understand your specific industry, if your business operates as a health and exercise provider, then an agency who has experience designing online campaigns for food companies won’t work for you.

Who do you employ on your team?

Digital marketing is a very technical field, it requires a highly skilled team with a diverse range of capabilities that compliment each other when creating online advertising campaigns. You need to know that you are hiring a competent team, not just an agency who claims to employ expert personnel. Marketing isn’t just about having attractive content, it also requires outstanding technical skills to manage projects. The agency you hire should have a high percentage of staff members with a background in technical systems.

What do you require of my company?

You want to reach objective and goals, but they won’t come easily if you don’t communicate effectively. Both parties need to sit down and discuss their level of involvement, will you need to be active from start to finish, or are you just required to provide information at the beginning of the campaign? It is vital to agree on both party’s contributions to the project.

If you are planning on hiring a digital marketing agency to run your online campaign, it is imperative that you select a team who suits your organisation. They must have experience dealing with similar companies to ensure they have experience in your industry. The questions detailed above are designed to help you make a more informed decision.

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