4 Ways to Save Advertising Cost in 2019
Advertising is one of the most important things that needs to be done for a business to succeed. Advertising is the way by which new and existing customers will be made aware of your business.Because of this, businesses spend significant amounts, sometimes millions, on advertising to achieve their results. However, if your business is small or your budget will not allow for huge spending, advertising can seem like a daunting task.
In reality, it does not have to be one. With some creative steps, a lot of money can be saved while still advertising your business effectively. Here are some ways to save advertising cost in 2019:
- Social media ads: Social media ads have many benefits. First, it allows you to properly filter and target your demographics. If your business is targeting people of a certain gender, age, education level, or location, you can specify this in your ad manager. Look at your social media engagement rates and determine which social media platform your business sees the best response on.
As you launch your ad campaigns, track results and see which demographics respond best to your content. When you determine this, pay more attention to them. This makes sure that all funds spent on advertising are used to target the most beneficial audience possible.
- Pay-per-click advertising: Pay-per-click (PPC) advertising is one of the most cost-effective ways to advertise on the web. PPC advertising means advertising your business link on search engine results or on other websites. You are charged based on how many people click on your ad link. This is beneficial because you literally only have to pay for the results you see. If no one clicks on your ad, you don’t pay any money.
This also allows you to test the waters of your ad campaigns with little investment lost. Consider hiring a PPC agency such as broadplace to guide and manage your campaign.
- Competitions: Competitions are an age-old, but still effective, way to advertise a business and they have only become more popular in the age of social media.
The key is to set up your competition rules to promote your business. You could ask people to tag their friends or engage with a post for the chance to win a prize.If your competition is well planned and takes off, you could end up gaining much more than the prize you give away.
Competitions generally require little investment and bring great returns and, thus, should be considered for advertising your business in 2019.
- Collaborations: collaborations with other businesses and brands is very cost effective because it doesn’t require much from both brands but helps to cross-promote one to the audience of the other.
Reach out to other brands in your niche and propose a collaboration, whether it be in an ad campaign or co-promoting each other’s products.
Advertising doesn’t have to cost a fortune, especially in 2019. Follow the above steps and promote your business for less.